The Story of Vans: Fashion | 50th Anniversary | VANS


We weren’t trying to be a fashion brand.
We were trying to make a better deck shoe. Rubber sole, custom uppers in
whatever fabric you’re feeling. In store, fresh to order. Then fashion came calling,
so we broke out the good (bleep). Italian leathers, A-list designers, concrete Couture. Going from the
sidewalk to the catwalk and eating up all the shrimp. Season to season, year to year.
Fresh, clean, simple, but never basic. Some people see our shoes as a blank
canvas. The Skaters with down with the punks, and the punks were making music.

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