– We focus differently on the butt. We go to the gym, we run, we work out, we work out the muscle. But what about the skin, yes? There is an argument that people say oh, no one looks at my butt why would I take care of it? I think it’s about how you feel, your confidence, your self-care, your self-love. I thought why not become
a mother of the butt? I think that intimate self-care in the beauty industry is established by small independent brands who take risks like myself, and I think it’s all about being risky, unapologetic and a little bit selfish. Like if you are taking care of your ass you have to be selfish. You have to have that extra 5 minutes of time to feel good. And I love it. I absolutely love it so it came to my attention that there is a neglected market and why can’t I enter it and open the category, and open people’s reception on butt. It doesn’t have to be taboo. It’s a part of our body. We have to love it, and cherish and have fun with it. So butt is the new face.