So when customers first hear about the model they say, “Wait a second, there’s a store where I can’t buy anything?” [Music] So I’m Erin Ersenkal, VP of Guide Shops and planning at Bonobos. So I think what’s so disruptive and revolutionary about this concept is you got a retail store that’s not your typical retail store. We carry one of everything you got on your website. So it’s really a physical representation of our website. This really hasn’t been done before. [Music] The early on as an online only business, we had many customers coming to us and asking us to try on the clothes in person. Pretty soon we realized listen we got something here, lets set up some dressing rooms in our headquarters and see if we can make a bigger deal out of this. “Hi, how are you? I’m Jewlz. Welcome to Bonobos.” So most guys hate to shop. So what we’ve done, we’ve said hey you know what, lets make it better, lets make it all about you and make it easy, hassle free, and pair you up with one of our guides. “Your chinos are slim. We’ve got straight legged, slim, and tailored in our cuts. This is in the middle. I think its perfect for you.” We’ll spend anywhere from a half hour to an hour really working with that customer to figure out what works best for you. And then at the end of it we’ll place an order online and it will be delivered to you in one to two business days. It’s free shipping both ways. It’s a one-on-one experience where you’ve got full access to all of the sizes and styles that we’ve got on the website. And then you can walk out of here hands free and they have one of the best customer experiences they’ve ever had in their life. And they come back. And we keep getting note after note after note from customers telling us its one of the best shopping experiences they’ve ever had. We’re also able to offer that customer a size range that couldn’t happen in a physical location if it weren’t for this model. So, the guide shops have been really successful for Bonobos. So, we’re taking that and applying it to our women’s brand Ayr, A-Y-R. We think that it’s going to be great for women as well. We’re at 17 locations right now, we’ll be at 20 by the end of the year. And to see the growth coming from a 450 square foot test to now 4,000 square foot store on 17th and 5th avenue we’re really at main and main when it comes to retail in the United States. I think its just a great testament that this model is here to stay and we are continuing to learn every single day how to make that experience for the customer better. Does Valencia make me look fat? No… Hashtag, take me back.